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Analytics – Qualitative & Quantitative Data

Qualitative data is subjective and unique. Quantitative research methods are measuring and counting. Qualitative research methods are interviewing and observing. Quantitative data is analyzed using statistical analysis.

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.
Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site.

Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Data collected is used to build custom reports and measure user engagement and retention.

Google Data Studio, with this tool you can easily report on data from a wide variety of sources, without programing. In just a few moments, you can connect to data sets such as: Databases, including BigQuery, MySQL, and PostgreSQL. Google Marketing Platform products, including Google Ads, Analytics, Display & Video 360, Search Ads 360.

Heap Analytics is a web analytics tool that allows you to capture and measure every user action on your website or mobile app including clicks, taps, swipes, page views, form submissions, and more.
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