Digital Marketing Department
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers through the Internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
In general terms, a digital marketing team is responsible for using a variety of digital channels to generate leads and build brand awareness. Digital channels may include company websites, social media platforms, search engines, Email marketing, Online display ads and Blogs. Beyond this, a digital marketing team must also use measurable analytics to in order to evaluate and improve performance across all channels. In this department, you can be responsible for any aspects of EXTRAMUS’ digital presence.
Here, you can find available vacancies in this department. Take a look and find out what you can do in this department!
Digital Marketing Manager
Job Duties:
- Developing and managing digital marketing campaigns
- Overseeing a social media strategy
- Managing and maintaining the organisation’s websites, tracking and analysing website traffic, and providing regular internal reports
- Writing and optimising content for the website and social media
- Attaining key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
You can find more derails HERE.
Social Media Manager
Job Duties:
- Brand development
- Setting clear objectives and identifying target customers
- Visual design and web development strategy
- Solid content strategy
- Promotion strategy
- Engagement and conversion strategy
You can find more derails HERE.
Graphic and Video Designer
Job Duties:
- Creating animation and video for marketing
- Developing preliminary designs and complete layouts for design projects including exhibitions, invitations, brochures, advertisements, posters, booklets, email newsletters, and online marketing campaigns that meet requirements of and work within the visual identity system
- Manipulating and editing film pieces in a way that is invisible to the audience
- Reviewing shooting script and raw material to create a shot decision list based on scenes’ value and contribution to continuity
You can find more derails HERE.
Copywriter
Job Duties:
- Creating and editing original copy that is accurate, well-researched, and meets client/company needs and deadlines
- Speaking with internal and external parties to learn about their content needs
- Conducting research to formulate ideas or support writing
- Getting information about the target audience
- Taking clients’ advertising briefs and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts
- Meeting with account executives to discuss the clients’ requirements and core messages
You can find more derails HERE.
SEO Specialist
Job Duties:
- Day to day management of the websites’ performance & automation of SEO tagging
- Working with product & engineering tools to define technical SEO requirements
- Identifying opportunities to improve crawling and indexation
- Supporting page remapping & URL structural updates
- Creating weekly reports with recommendations and roadmap scheduling
- Supporting SEO team lead & SEO departmental lead
- Reporting building & automation
You can find more derails HERE.
Lead Generation
Job Duties:
- Researching new leads that can become successful clients
- Developing the sales funnel – especially through online lead generation
- Defining the lead generation processes, industrializing and scaling the prospect
- Finding smart ways to grow hacking techniques and tools
- Using CRM to place automation rules and workflows
- Identifying which leads are most needed and creating interesting content to raise the interest of our leads
- Engaging in new business conversations with publishers
You can find more derails HERE.
Google AdWords Specialist
Job Duties:
- Creating and running ads on Google Ads.
- Searching keywords to use in website pages for Google Ads.
- Keeping up with the latest digital marketing tactics and strategies for search engine marketing.
- Creating and monitoring all campaigns profiles on Google AdWords.
- Compare search success and results with our campaign
- Providing detailed analysis of Advertising Campaigns, preparing reports and sharing it with other departments.
You can find more derails HERE.
What's going on in this department?
In Digital Marketing Department of Extramus, you will have access to Canva Pro and up to 10,000 $/month budget for running text ads on Google!
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5 Reasons to choose EXTRAMUS Traineeship?
- EXTRAMUS provides relevant experience in various fields for the future introduction of interns to the labor market.
- In EXTRAMUS, students will acquire tools that allow them to get noticed in the corporate world, both in their home country and abroad.
- Along with job experiences, EXTRAMUS provides an international environment for students, in which, they can improve their communication skills and share knowledge about different cultures. EXTRAMUS also offers different social and cultural experiences and excursions which are believed to have a significant impact on our young team to enhance their motivation.
- As a multidimensional Erasmus experience, EXTRAMUS provides free language courses. We also provide a completion certificate and a recommendation letter.
- EXTRAMUS is located in a safe, small town where the costs of living are quite affordable. We also help students with their relocation to Italy as well as in finding accommodation.
